Review paper
Social TV viewing during the COVID-19 lockdown: The mediating role of social presence
Abstract
The COVID-19 lockdown has transformed the way of life for many people. One key change is media intake, as many individuals reported an increase in media consumption during the COVID-19 lockdown. Specifically, social media and television usage increased. In this regard, the present study examines social TV viewing, the simultaneous use of watching TV while communicating with others about the TV content on various communication technologies,...
Paper Details
Title
Social TV viewing during the COVID-19 lockdown: The mediating role of social presence
Published Date
Nov 1, 2021
Journal
Volume
67
Pages
101733 - 101733
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