Social TV viewing during the COVID-19 lockdown: The mediating role of social presence

Published on Nov 1, 2021in Technology in Society4.192
· DOI :10.1016/J.TECHSOC.2021.101733
Jihyun Kim13
Estimated H-index: 13
(UCF: University of Central Florida),
Kelly Merrill4
Estimated H-index: 4
(OSU: Ohio State University)
+ 1 AuthorsHocheol Yang (California Polytechnic State University)
Abstract null null The COVID-19 lockdown has transformed the way of life for many people. One key change is media intake, as many individuals reported an increase in media consumption during the COVID-19 lockdown. Specifically, social media and television usage increased. In this regard, the present study examines social TV viewing, the simultaneous use of watching TV while communicating with others about the TV content on various communication technologies, during the COVID-19 lockdown. An online survey was conducted to collect data from college students in the United States during the COVID-19 lockdown. Primary results indicate that different motives predict different uses of communication platforms for social TV engagement, such as public platforms, text-based private platforms, and video-based private platforms. Specifically, the social motive significantly predicts social TV engagement on most of the platforms. Further, the study finds that social presence of virtual co-viewers mediates the relationship between social TV engagement and social TV enjoyment. Overall, the study's findings provide a meaningful understanding of social TV viewing when physical social gatherings are restricted.
#1Abdul Alem Mohammed (Shaqra University)H-Index: 5
#2Alberto Ferraris (UrFU: Ural Federal University)H-Index: 26
Abstract null null With increasing frequency, people are using social media sites to obtain timely information about the world's grand challenges and this phenomenon is amplified during crises. However, little research has been conducted to determine how people participate and how their involvement can be promoted on social media sites, although the critical role played by those sites has been well documented. Based on the theory of planned behavior (TPB), this study develops and tests a theoret...
Abstract null null The liberalization of television markets and the emergence of commercial channels has changed the position of public television, bringing an end to monopolies. Public television now competes for audiences with private television. In this paper, the authors analyze the changes to the market position of public television in Germany, Spain, France, the United Kingdom (UK), and Italy between 1995 and 2019. In this 25-year period, all of these countries have had a liberalized TV ma...
#1Gazi Mahabubul Alam (UPM: Universiti Putra Malaysia)H-Index: 23
Higher education (HE) serves to produce well trained and job-ready graduates. Despite this belief, whether HE produces certificates/qualifications or job-ready graduates—this debate remains unsettled. To date, the current COVID-19 pandemic which erupted in late 2019 continues to create much economic, social and political dislocation throughout the world. Consequently, one outcome for HE during this crisis is the much greater dependence on online/digital technology to deliver courses and programs...
#1Ruta Clair (Cabrini College)H-Index: 2
#2Maya K. Gordon (Cabrini College)H-Index: 4
Last. Carolyn Reilly (Cabrini College)H-Index: 1
view all 4 authors...
The SARS-CoV-2 pandemic placed many locations under ‘stay at home” orders and adults simultaneously underwent a form of social isolation that is unprecedented in the modern world. Perceived social isolation can have a significant effect on health and well-being. Further, one can live with others and still experience perceived social isolation. However, there is limited research on psychological well-being during a pandemic. In addition, much of the research is limited to older adult samples. Thi...
#1Jihyun Kim (UCF: University of Central Florida)H-Index: 13
#2Kelly Merrill (OSU: Ohio State University)H-Index: 4
Last. Chad Collins (UCF: University of Central Florida)H-Index: 2
view all 3 authors...
Social TV viewing has changed the way individuals watch television content. Interestingly, individuals still engage with virtual co-viewers in an online space while watching television with others ...
#1Valeria Saladino (University of Cassino)H-Index: 4
#2Davide AlgeriH-Index: 1
Last. Vincenzo Auriemma (UNISA: University of Salerno)H-Index: 3
view all 3 authors...
The recent Covid-19 pandemic has had significant psychological and social effects on the population. Research has highlighted the impact on psychological well-being of the most exposed groups, including children, college students, and health workers, who are more likely to develop post-traumatic stress disorder, anxiety, depression, and other symptoms of distress. The social distance and the security measures have affected the relationship among people and their perception of empathy toward othe...
#1Kuldeep Dhama (IVRI: Indian Veterinary Research Institute)H-Index: 68
#2Khan Sharun (IVRI: Indian Veterinary Research Institute)H-Index: 17
Last. Alfonso J. Rodriguez-Morales (Grupo México)H-Index: 66
view all 10 authors...
SUMMARYIn recent decades, several new diseases have emerged in different geographical areas, with pathogens including Ebola virus, Zika virus, Nipah virus, and coronaviruses (CoVs). Recently, a new type of viral infection emerged in Wuhan City, China, and initial genomic sequencing data of this virus do not match with previously sequenced CoVs, suggesting a novel CoV strain (2019-nCoV), which has now been termed severe acute respiratory syndrome CoV-2 (SARS-CoV-2). Although coronavirus disease 2...
#1Tuğberk Kaya (Cyprus International University)H-Index: 5
Abstract Social media is the leading medium which is used for communication during the COVID-19 pandemic. The research conducted aims to fill the gap of literature related to social media use during the COVID-19 pandemic. This research aims at uncovering the influences of social media use in several dimensions during lockdown(s). The study aims to answer the research question of: Are the influences of social media use different from normal times? The online questionnaire has been completed by si...
#1William D.S. Killgore (UA: University of Arizona)H-Index: 65
#2Sara A. Cloonan (UA: University of Arizona)H-Index: 8
Last. Natalie S. Dailey (UA: University of Arizona)H-Index: 14
view all 4 authors...
Abstract In response to the COVID-19 pandemic, most communities in the United States imposed stay-at-home orders to mitigate the spread of the novel coronavirus, potentially leading to chronic social isolation. During the third week of shelter-in-place guidelines, 1,013 U.S. adults completed the UCLA Loneliness Scale-3 and Public Health Questionnaire (PHQ-9). Loneliness was elevated, with 43% of respondents scoring above published cutoffs, and was strongly associated with greater depression and ...
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