Why Do Medium-Sized Technology Farms Adopt Environmental Innovation? The Mediating Role of Pro-Environmental Behaviors

This research fills several gaps in the literature not investigated in previous studies. First, it examines how the responsible leadership (RL) of the chief executive officer (CEO) influences medium-sized technology farms to adopt environmental innovation (EI) through the pro-environmental behaviors (PBs) of the senior executive team (SET) according to the theory of social learning, as previous research only took institutional theory and...