Original paper
Investigation of eSports Playing Intention Formation: The Moderating Impact of Gender
Abstract
The purpose of this study was to examine the gender differences in the formation of esports gameplay intention. To this end, the determinants and esports gameplay intention were adopted from the Esports Consumption Model (ESC; Jang & Byon, 2020a). A total of 498 respondents (male = 54.2%; female = 45.8%) who were adults and had experienced esports gameplay responded to the online survey. We examined the measurement invariance to examine if...
Paper Details
Title
Investigation of eSports Playing Intention Formation: The Moderating Impact of Gender
Published Date
Sep 1, 2021
Journal
Volume
30
Issue
3
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Notes
History