New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Abstract
Purpose Given the unclear lines between traditional and newly emerged luxury, this research aims to explore which luxury consumption values are important to young consumers (aged 18–44) in the USA and how such new luxury consumption is driven by their personal values. This research thus has two aims. The first is to define new luxury by examining the consumption values that distinguish it from traditional luxury. The second is to examine the...
Paper Details
Title
New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Published Date
Sep 8, 2021
Volume
31
Issue
3
Pages
377 - 393
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Notes
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