Centralized - Decentralized Demand Management And The Bullwhip Effect

Information distortion tends to inflate from downstream to upstream, and results in demand planning errors and this is followed by inaccurate forecasting. This situation is referred to as the bullwhip effect phenomenon. Demand management is also determined based on either a centralized or decentralized distribution strategy. Both strategies will influence the accuracy of demand planning and its effect on the bullwhip phenomenon. Unfortunately,...