Packaging paradoxes in food supply chains: exploring characteristics, underlying reasons and management strategies

Purpose The purpose of this paper is to explore different types of packaging paradoxes and the reasons for their existence in food supply chains. Design/methodology/approach The research uses a multiple case study approach with rich empirical data from seven leading companies in Swedish food supply chains. The research uses coding and a paradox theory lens to analyse packaging paradoxes, both within and between companies in a supply chain....