Fans behave as buyers? Assimilate fan-based and team-based drivers of fan engagement

Published on Sep 7, 2021in Journal of Research in Interactive Marketing4.018
路 DOI :10.1108/JRIM-04-2021-0107
Doaa Fathy , Mohamed H. Elsharnouby2
Estimated H-index: 2
Ehab Abou-Aish3
Estimated H-index: 3
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