Fostering sustainable businesses: understanding sustainability-driven entrepreneurial intention among university students in Pakistan

Purpose The purpose of this research paper is to predict sustainability-driven entrepreneurship intention among university students in the developing market (Pakistan). Design/methodology/approach The target population of this study was university students in Pakistan. According to UNDP (2017) report, Pakistan has the largest youth population. More than 64% of the total population (210 million) is below 30 years of age. If trained properly, this...