The Influence Of Team Performance On Home Attendance In College Sports: A Case Study of NCAA Division I Men's Basketball
Abstract
This study aims to understand how performance of a men’s basketball team and a football team affect home attendance of a men’s basketball team in NCAA Division I schools according to the type of subdivision (FBS, FCS, and non-football institutions). A sample unit of the study was a men’s basketball team and a football team in NCAA Division I. A total of 335 men’s basketball team records and a total of 237 football team records in NCAA Division I...
Paper Details
Title
The Influence Of Team Performance On Home Attendance In College Sports: A Case Study of NCAA Division I Men's Basketball
Published Date
Aug 31, 2016
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