Marketing

Quantum mechanics

2019-20 coronavirus outbreak

Linguistics

Philosophy

Public relations

Government (linguistics)

Virology

Tourism

Economics

Development economics

Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)

Outbreak

Business

Coronavirus disease 2019 (COVID-19)

Physics

Management

Political science

Action plan

Infectious disease (medical specialty)

Medicine

Economic growth

Pandemic

Action (physics)

Disease

Pathology

Journal of Destination Marketing & Management

This conference communication discusses insights from the roundtable discussion for reviving tourism in the post-pandemic era, conducted by the Centre for Marketing in Emerging Economies at the Indian Institute of Management, Lucknow, India. A varied group of eminent members from government, industry, and academia deliberated on the challenges, possible solutions, and way forward with regard to reviving the tourism sector amidst Covid-19 uncertainties. Major outcomes emerging from a roundtable discussion among experts were textually analysed. A survey was conducted among attendees to assess the degree of willingness to travel and related concerns. A framework was developed with a workable action plan for boosting tourism. Implications for practice and suggestions for future research are provided.

Reviving Indian Tourism amid the Covid-19 pandemic: Challenges and workable solutions