Original paper
EXPLORING THE EVOLUTION OF BUSINESS MODEL INNOVATION ALLIANCES: THE CASE OF VELASCA
Abstract
Firms jointly conduct business model innovation (BMI) through business model innovation alliances (BMIAs). However, the understanding of how BMIA partnerships evolve and how different partners contribute to the inter-organisational BMI process remains vague. Building on process theory, our study addresses this gap by adopting a processual stance towards the evolution of a successful BMIA. Three main propositions emerge from our findings. First,...
Paper Details
Title
EXPLORING THE EVOLUTION OF BUSINESS MODEL INNOVATION ALLIANCES: THE CASE OF VELASCA
Published Date
Aug 25, 2021
Volume
25
Issue
07
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