EXPLORING THE EVOLUTION OF BUSINESS MODEL INNOVATION ALLIANCES: THE CASE OF VELASCA

Firms jointly conduct business model innovation (BMI) through business model innovation alliances (BMIAs). However, the understanding of how BMIA partnerships evolve and how different partners contribute to the inter-organisational BMI process remains vague. Building on process theory, our study addresses this gap by adopting a processual stance towards the evolution of a successful BMIA. Three main propositions emerge from our findings. First,...