Original paper
How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse
Abstract
This study, based mainly on the stimulus–organism–response (S-O-R) model, investigates the role of offline search convenience (decision convenience, attentiveness convenience, and evaluation convenience) and online purchase convenience (transaction convenience, possession convenience, and post-purchase convenience) in motivating consumers’ showrooming behaviour. Additionally, it examines the intervening roles of consumers’ perceived values and...
Paper Details
Title
How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse
Published Date
Aug 19, 2021
Pages
1 - 22
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History