How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse

This study, based mainly on the stimulus–organism–response (S-O-R) model, investigates the role of offline search convenience (decision convenience, attentiveness convenience, and evaluation convenience) and online purchase convenience (transaction convenience, possession convenience, and post-purchase convenience) in motivating consumers’ showrooming behaviour. Additionally, it examines the intervening roles of consumers’ perceived values and...