Privacy Regulations and Online Search Friction: Evidence from GDPR
Abstract
How do privacy regulations in the market impact online search for products and information? This paper investigates the impact of the General Data Protection Regulation (GDPR for short) on consumers’ online browsing and search behavior using consumer panels from four countries, United Kingdom, Spain, United States, and Brazil. We find that after GDPR, a panelist exposed to GDPR submits 21.6% more search terms to access information and browses...
Paper Details
Title
Privacy Regulations and Online Search Friction: Evidence from GDPR
Published Date
Jan 1, 2021
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