Which reviewers are honest and caring? The effect of constructive and prosocial information on the perceived credibility of online reviews

Consumers often infer review credibility based on the content of online reviews. This study explores the influences of three positive review types on consumers’ perceptions of posters’ honesty and caring and subsequently review credibility. An experiment was conducted and the participants included 931 online travel community users. The results found that compared with positive reviews that contain only complimentary information, reviews that...