Marketing Plan for Business Startups "Jamu Partnership" in Indonesia

Background – Traditional Indonesian medicine is known as Jamu. Jamu as the legacy of the ancestors of the Indonesian nation has been used for generations by the community as a drink to maintain the health of the body. Jamu lovers are still dominated by baby boomers because of the stigma of bitter jamu that develop in society, especially among millennials. Jamu with a good taste becomes one of the options in the midst of the rise of contemporary...