Review paper
Attention, Interest, Search, Action, and Share (AISAS) Analysis of Promotion Effectiveness of Zomato
Abstract
Current technological advances, especially the Internet of Things (IoT), are widely used by people in their daily lives to transact, communicate, and find various information. The research analyzed the effectiveness of promotions carried out by companies based on the concept of marketing communication from technological developments, namely the Attention, Interest, Search, Action, and Share (AISAS) model, and how to increase consumer purchases....
Paper Details
Title
Attention, Interest, Search, Action, and Share (AISAS) Analysis of Promotion Effectiveness of Zomato
Published Date
Jul 7, 2021
Journal
Volume
12
Issue
2
Pages
177 - 188
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