Summon the American Television Heroes: Nationalism in NBC’s Primetime Television Broadcast of the 2018 PyeongChang Winter Olympic Games

The National Broadcasting Company’s (NBC) primetime broadcast of the 2018 PyeongChang Olympics over 18 nights was analyzed to determine differences between the network’s treatment of U.S. and non-U.S. Olympians. Consistent with previous findings, an American athlete was the most mentioned athlete, and Americans composed the majority of the Top 20 most mentioned athletes. In contrast to previous findings, American athletes accounted for only...