Beyond craving: Appetitive desire as a motivational antecedent of goal‐directed action intentions

Self‐regulation is generally considered a process of constraining appetitive desire motivation toward goal‐inconsistent objects and actions through rationality‐based (volitive) motivation. The predominant temptation‐focused view of appetitive desire focuses on cravings and self‐control dilemmas, overlooking the beneficial role of appetitive desire in motivating many types of goal‐directed action intentions. We extend this line of research based...