The agony of partner choice: The effect of excessive partner availability on fear of being single, self-esteem, and partner choice overload

Dating apps advertise with high availability of potential partners because users seem to prefer extensive choice. However, on the basis of consumer decision making research, we theorized that such excessive choice could have adverse effects, specifically on fear of being single, self-esteem, and partner choice overload. In Study 1, a survey with 667 adults between 18 and 67, dating app use was associated with an increased perception that the...