Original paper
Combining hedonic information and CATA description for consumer segmentation
Abstract
Check-all-that-apply (CATA) has become a popular method for obtaining a consumer-based sensory characterization. In most case studies, consumers are also asked to evaluate the set of products according to a liking scale with the aim to identify the key sensory attributes associated with the most liked, or disliked, products. The common approach consists, first, in the identification of consumer segments based on the preference profiles....
Paper Details
Title
Combining hedonic information and CATA description for consumer segmentation
Published Date
Jan 1, 2022
Journal
Volume
95
Pages
104358 - 104358
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Notes
History