Combining hedonic information and CATA description for consumer segmentation

Check-all-that-apply (CATA) has become a popular method for obtaining a consumer-based sensory characterization. In most case studies, consumers are also asked to evaluate the set of products according to a liking scale with the aim to identify the key sensory attributes associated with the most liked, or disliked, products. The common approach consists, first, in the identification of consumer segments based on the preference profiles....