Individual-level loss aversion in riskless and risky choices
Abstract
Loss aversion can occur in riskless and risky choices. We present novel evidence on both in a non-student sample (660 randomly selected customers of a car manufacturer). We measure loss aversion in riskless choice in endowment effect experiments within and between subjects and find similar levels of average loss aversion in both. The subjects of the within study also participate in a simple lottery choice task which arguably measures loss...
Paper Details
Title
Individual-level loss aversion in riskless and risky choices
Published Date
Aug 23, 2021
Journal
Volume
92
Issue
3-4
Pages
599 - 624
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