Measuring Impact Of Retail Store Layout On Consumer Buying Behavior – An Investigation Review

Retailing in India is growing at a very fast rate. Organized retail sector has been able to attract Indian consumers and has drawn them into retail stores in huge numbers. Retailers are offering newer and newer services to provide unique shopping experiences to the consumers. However, whether consumers are able to perceive newer service dimensions in a positive way or not, has still remained unanswered. Retail Store layout is an important factor...