Trust in the Ride Hailing Service of the Sharing Economy

This paper examines the factors that influence customers’ trust in the ride hailing service (RHS). RHS faces legal, social, and safety concerns making trust critical in using RHS. Drawing on legitimacy and uncertainty reduction theories, we propose a theoretical framework of the antecedents of trust. We develop a survey instrument and collect data to empirically test the research model. The results reveal an association between the legitimacy of...