The Role of Digital Marketing in Assisting Small Rural Entrepreneurs Amidst Covid-19 Movement Control Order (MCO): A Case Study in Peninsular Malaysia

The coronavirus (COVID-19) outbreak is causing a global health crisis, which has inevitably led to a worldwide economic slowdown. In Malaysia, the small business sector is most affected by the movement control order (MCO). The MCO has caused the closure of the retail and transport sectors that has sharply curtailed the daily operations of the majority of small entrepreneurs, leading to a loss in income. However, if small business communities...