Reducing prejudice by enhancing the other rather than the self

Self-enhancement may exacerbate ingroup favoritism. What if, rather than self-enhancement, individuals focused on enhancing others? Could this reduce prejudice? Three studies tested the impact of self-enhancement versus ‘other-enhancement’ on prejudice. In Study 1 (N=95), a repeated measures design showed that participants demonstrated less implicit bias after reflecting on another person’s positive traits relative to their own. In Study 2...