Influencing factors and mechanism of doctor consultation volume on online medical consultation platforms based on physician review analysis

Purpose This paper aims to reveal the factors patients consider when choosing a doctor for consultation on an online medical consultation (OMC) platform and how these factors influence doctors' consultation volumes. Design/methodology/approach In Study 1, influencing factors reflected as service features were identified by applying a feature extraction method to physician reviews, and the importance of each feature was determined based on word...