Success factors driving consumer reuse intention of mobile shopping application channel

Purpose Due to fierce competition in the mobile retailing market, it is desirable to identify the success factors driving consumers to reuse a mobile shopping application. This research intends to develop a model for mobile shopping app success by integrating an e-commerce systems success (ESS) model and sales promotion benefits and parasocial interaction literatures. Design/methodology/approach 302 useable online questionnaires were obtained....