The Influence Mechanisms of Platform on Supply-Side Behaviour: A Longitudinal Investigation on Taxi Drivers Adoption of a Ride-Hailing App
Volume: 1, Issue: 1, Pages: 1 - 1
Published: Jan 1, 2022
Abstract
This paper investigates the influence mechanisms of platform on supply-side behaviour. Specifically, we examine taxi drivers' adoption of Didi Chuxing, a dominating ride-hailing app in the taxi industry in China. We address the influence mechanisms of the platform through reducing information asymmetry, reducing information search cost and matching the supply side with the demand side. By using a panel regression model, we find that the app...
Paper Details
Title
The Influence Mechanisms of Platform on Supply-Side Behaviour: A Longitudinal Investigation on Taxi Drivers Adoption of a Ride-Hailing App
Published Date
Jan 1, 2022
Volume
1
Issue
1
Pages
1 - 1
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