Niche Sport Sponsorship: Providing the Target Market Sponsors Want?
Abstract
Professional niche sports are tremendously reliant on the resources received via corporate sponsorship as they are unlikely to attract substantial revenue via media contracts, ticket sales, or merchandise sales, especially when compared to mainstream sports. Furthermore, niche sports are vying for the same corporate support as their more established mainstream counterparts. However, niche sports have been found to have the ability to provide...
Paper Details
Title
Niche Sport Sponsorship: Providing the Target Market Sponsors Want?
Published Date
Jun 1, 2021
Journal
Volume
30
Issue
2
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