Broadening the Collective Turn in Marketing: From Consumer Collectives to Consumption Agencements
Volume: 6, Issue: 4, Pages: 429 - 434
Published: Oct 1, 2021
Abstract
Previous articleNext article FreeInsights On Consumption CollectivesBroadening the Collective Turn in Marketing: From Consumer Collectives to Consumption AgencementsFranck CochoyFranck Cochoy Search for more articles by this author PDFPDF PLUSFull Text Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinked InRedditEmailQR Code SectionsMoreLet me start from a striking paradox: on the one hand, one of the...
Paper Details
Title
Broadening the Collective Turn in Marketing: From Consumer Collectives to Consumption Agencements
Published Date
Oct 1, 2021
Volume
6
Issue
4
Pages
429 - 434
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