A Note on Bazaar Consumer Collectives
Volume: 6, Issue: 4, Pages: 509 - 514
Published: Oct 1, 2021
Abstract
This commentary forwards the bazaar consumer collective as a distinct way to view popular consumer sociality. Instead of just building social relations through a particular commodity or brand, bazaar consumer affinities emerge by “grabbing” the moment of potentiality. This commentary argues that what defines bazaar consumerism is about getting onto a trend very quickly through ad hoc and informal production networks. Unlike in previous analysis...
Paper Details
Title
A Note on Bazaar Consumer Collectives
Published Date
Oct 1, 2021
Volume
6
Issue
4
Pages
509 - 514
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