EXPRESS: A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays:

Published on Jun 25, 2021in Journal of Marketing
· DOI :10.1177/00222429211013042
Neeraj Bharadwaj12
Estimated H-index: 12
,
Michel Ballings11
Estimated H-index: 11
+ 2 AuthorsMustafa Murat Arat
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Abstract
At the intersection of technology and marketing, the authors develop a framework to unobtrusively detect salespersons’ faces and simultaneously extract six emotions: happiness, sadness, surprise, a...
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