Banks CSR‐fit, customers' quality of life, and cross‐buying: A joint moderation model

The purpose of the current study is first to investigate attitudinal loyalty as a mediator of the relationship between corporate social responsibility (CSR)‐fit and cross‐buying, before examining the interaction of CSR‐fit, CSR support, and quality of life in predicting cross‐buying through attitudinal loyalty. In total, 821 bank customers provided data for this study by filling online and in‐person surveys. The results from data analysis reveal...