The effect of environmental concern on conscious green consumption of post-millennials: the moderating role of greenwashing perceptions
Volume: 22, Issue: 2, Pages: 306 - 319
Published: May 28, 2021
Abstract
Purpose This study aims to demonstrate how greenwashing perceptions shape the effect of environmental concern on post-millennials purchasing behavior. Design/methodology/approach Based on 174 responses gathered through a street survey method from 5 different universities in Turkey, data are analyzed using the statistical package for social sciences software (SPSS 16.0). Principal component analysis is performed to assess the differentiation in...
Paper Details
Title
The effect of environmental concern on conscious green consumption of post-millennials: the moderating role of greenwashing perceptions
Published Date
May 28, 2021
Volume
22
Issue
2
Pages
306 - 319
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