Similar but special: an econometric analysis of live performing arts attendance in mainland China

In this paper, the zero-inflated negative binomial model is adopted to identify the determinants of the likelihood and frequency of live performing arts attendance in mainland China. The data are collected from a face-to-face national sampling questionnaire survey (N = 12,262) conducted in mainland China from January to March 2017. Age, occupation, income, education level, art courses, individual preference, and performance information...