Visual cognition of fake news: the effects of consumer brand engagement

Consumers’ engagement with fake news has impacted the way consumers process information about brands on the Internet. The purpose of this article is to analyze the factors that affect the amount of cognitive processing of fake news. Two experimental studies were carried out. Study 1 participants were invited to look at web pages, while those in Study 2 had access to information on social networks (Facebook and Twitter). In both studies, eye...