The human side of digital transformation in sales: review & future paths

The digital transformation of organizations is a pervasive force which fundamentally changes companies and, in fact, society as a whole. For many companies, the sales force is at the center of this transformation seeing the essential role of salespeople at the customer-company interface and the exceptional quantifiability of salespeople’s work outputs and inputs. New, cutting-edge sales technologies such as predictive sales analytics, virtual or...