doi.org/10.1016/j.jbusres.2021.05.035

How escapism leads to behavioral intention in a virtual reality store with background music?

Sandra María Correia Loureiro

,

João Guerreiro

,

Journal of Business Research9.80

Volume: 134, Pages: 288 - 300

Published: May 31, 2021

Paper Fields

Paper Details

Title

How escapism leads to behavioral intention in a virtual reality store with background music?

DOI

doi.org/10.1016/j.jbusres.2021.05.035

Published Date

May 31, 2021

Journal

Journal of Business Research

Volume

134

Pages

288 - 300

Notes

History