Viralization keys of messages in unofficial accounts during crisis periods: the case of Covid-19 on TwitterClaves de viralización de mensajes en cuentas no oficiales durante periodos de crisis. El caso de covid 19 en Twitter危机时期非官方账号信息成功传播的关键: 以新冠病毒信息在推特上的传播为例

This study aims to analyze a backchannel account on news of the coronavirus at the beginning of the pandemic, with information not disseminated in official media due to the social alarm it might cause and the negative image of government management. Specifically, it examines acceptance and dissemination of this type of content in a period of lack of information, while reflecting on what would constitute proper management of this type of...