Tourist perceptions of local food: A mapping of cultural values

This paper proposes a model that conveys the diversity of tourist culinary perceptions—the hierarchical local food consumption value mapping. The researchers deploy hard laddering to analyze 1593 responses to a questionnaire survey and identified 11 salient attributes, nine consequences, and seven values. Eight cultural groupings were identified. The researchers compared the mappings for each of the eight groupings to determine whether the...