Quality (philosophy)

Linguistics

Product (mathematics)

Philosophy

Biotechnology

Biology

Government (linguistics)

Computer security

Computer science

Certification

Food science

Business

Bioinformatics

Mathematics

Politics

Political science

Categorization

Epistemology

Data science

Promotion (chess)

Artificial intelligence

Geometry

Wine

Authentication (law)

Terroir

Metabolomics

European Food Research and Technology

Geographical indication (GI) is used to identify a product's origin when its characteristics or quality are a result of geographical origin, which includes agricultural products and foodstuff. Metabolomics is an "omics" technique that can support product authentication by providing a chemical fingerprint of a biological system, such as plant and plant-derived products. The main purpose of this article is to verify possible contributions of metabolomic studies to the marketing field, mainly for certified regions, through an integrative review of the literature and maps produced by VOSviewer software. The results indicate that studies based on metabolomics approaches can relate specific food attributes to the region's terroir and know-how. The evidence of this connection, marketing of GIs and metabolomics methods, is viewed as potential tool for marketing purposes (e.g., to assist communication of positive aspects and quality), and legal protection. In addition, our results provide a taxonomic categorization that can guide future marketing research involving metabolomics. Moreover, the results are also useful to government agencies to improve GIs registration systems and promotion strategies.The online version contains supplementary material available at 10.1007/s00217-021-03782-2.

Metabolomics as a marketing tool for geographical indication products: a literature review