doi.org/10.1177/00222429211023016

Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign

Sotires Pagiavlas

,

Kartik Kalaignanam

,

..., Paul D. Bliese

Journal of Marketing10.40

Volume: 86, Issue: 5, Pages: 135 - 152

Published: May 20, 2021

Paper Fields

Paper Details

Title

Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign

DOI

doi.org/10.1177/00222429211023016

Published Date

May 20, 2021

Journal

Journal of Marketing

Volume

86

Issue

5

Pages

135 - 152

Notes

History