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Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective
Abstract
Artificial intelligence (AI) is (re)shaping strategy, activities, interactions, and relationships in business and specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing are ethical controversies. Building on the literature on AI ethics, the authors systematically scrutinize the ethical challenges of deploying AI in marketing from a multi-stakeholder perspective. By...
Paper Details
Title
Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective
Published Date
May 26, 2021
Journal
Volume
179
Issue
1
Pages
43 - 61
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