Gender-biased office culture in Croatian PR industry: why feminine sectors practice masculine patterns?

Purpose This paper aimed to research attitudes of women working in the Croatian public relations (PR) industry regarding office culture (networking, banter, dress codes, etc.). Design/methodology/approach This paper uses Bourdieu's habitus theory and analyses the experiences of women working in the Croatian PR industry with a focus on office culture. The study is based on 21 in-depth interviews with women working in the Croatian PR industry....