Social media and vision therapy: Perspectives of providers and patients on Instagram

Purpose To formally assess the content, intent, and authorship of the most popular Instagram hashtags related to pediatric ophthalmology. Methods Public Instagram posts with over 20 likes, using one or more of 6 vision therapy (VT) hashtags and containing English content were identified. A categorical classification system was used to analyze each post for the target audience: post owner, primary intent of post, diagnosis addressed, whether...