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doi.org/10.1016/j.jretconser.2021.102610
Original paper
“Alexafying” shoppers: The examination of Amazon's captive relationship strategy
Zahy Ramadan
19
Journal of Retailing and Consumer Services
13.10
Published
: May 12, 2021
50
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Paper Details
Title
“Alexafying” shoppers: The examination of Amazon's captive relationship strategy
DOI
doi.org/10.1016/j.jretconser.2021.102610
Published Date
May 12, 2021
Journal
Journal of Retailing and Consumer Services
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