Just walk out: the effect of AI-enabled checkouts

This paper aims to investigate the effect of artificial intelligence (AI)-enabled checkouts on consumers’ purchase intent and evaluations of the retailing atmosphere. It also offers novel findings pertaining to the mediating role of arousal and moderation by innovativeness importance on consumers’ responses toward AI-enabled checkouts.,Three pilot studies, two field studies and one online experiment featuring 1,567 respondents were conducted by...