With the rapid development of Internet technology, the dissemination of information is undergoing rapid changes. The Internet has become an indispensable part of people’s study, work, and life. In the context of the Internet, this paper analyzes the application of multimedia elements in visual communication art design, elaborates the basic concepts, visual features, and design principles of the visual communication art design, and analyzes the multifaceted aspects of multimedia elements. This paper discusses the basic methods and general rules of the application of multimedia elements in visual communication art design under the background of the Internet, as well as the research on the emotional factors and interactions of multimedia elements on people. Brain‐like computing is the meaning of imitation brain. First is the structure, then the function, then from the structure design and analysis of the brain, and finally use the brain′s thinking ability to solve problems. It summarizes the text, graphic images, and colors in the Internet background. The innovative application of multimedia elements such as page layout and animation in visual communication art design explains the influence of multimedia elements on the overall visual effect in visual communication art design. It explores how visual information can be conveyed more reasonably and effectively. In the context of the Internet, the application of multimedia elements has brought a new possibility for developing visual communication art design, providing a new platform for the traditional visual communication art design.