Brand in focus: Activating adolescents’ persuasion knowledge using disclosures for embedded advertising in music videos
Abstract
Many artists and music labels rely on partnerships with brands to pay for the production costs of their music videos. In exchange, the brands are featured in those videos. To enhance the transparency of these embedded forms of advertising, sponsorship disclosures are required. However, it remains unknown what the content of these disclosures in music videos should be to enhance sponsor transparency for adolescents. We examined how disclosure...
Paper Details
Title
Brand in focus: Activating adolescents’ persuasion knowledge using disclosures for embedded advertising in music videos
Published Date
Apr 10, 2021
Journal
Volume
47
Issue
1
Pages
93 - 113
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